EVANSTON, Ill. - Today, Endeavor HealthSM, formerly NorthShore – Edward-Elmhurst Health, Illinois’ third-largest health system, launched a multi-channel marketing campaign as the next step in its combined brand rollout after unveiling its new name in December 2023.

The campaign, which features patients and employees, is inspirational and aspirational. It emphasizes that Endeavor Health’s 27,000-plus team members are driven by a commitment – their Endeavor – to set a new standard for healthcare by delivering a truly personal patient experience combined with seamless access to pioneering, world-class care. J.P. Gallagher, Endeavor Health President and Chief Executive Officer, calls it a “North Star for what healthcare can and should be in the future.”

“We want to convey that our mission at Endeavor Health is to help everyone in our communities be their best,” said Anne Martino, Chief Marketing Officer. “We take this Endeavor seriously and it’s why we lead with empathy, so healthcare feels personal. But we also pursue and provide expertise so patients know they’re getting the best that healthcare has to offer.”

The campaign includes television and radio commercials on Chicago-area stations, print ads in Chicago-area publications, billboards, digital display ads and Divvy bikeshare station ads. To preview one of the television commercials, visit www.endeavorhealth.org/about/best-health.

Endeavor Health serves more than 1.3 million patients across Chicagoland, providing access to more than 7,100 expert physicians and advanced practice providers at more than 300 sites, including eight Magnet-designated, acute care hospitals: Edward (Naperville), Elmhurst, Evanston, Glenbrook (Glenview), Highland Park, Northwest Community (Arlington Heights), Skokie and Swedish (Chicago), and Linden Oaks Behavioral Health Hospital.

Endeavor Health is home to the third-largest medical group in Illinois, Endeavor Health Medical Group, as well as five Clinical Institutes, including Cardiovascular, Primary Care, Cancer and the nationally ranked Neurosciences and Orthopaedic & Spine Institutes. Endeavor Health is also a leading hub for research and innovation with more than 550 active clinical trials and the nation’s largest primary care-embedded clinical genomics program.